So get inspired, and support these incredible LGBTQ+ designers making waves in the creative industry. 

7 LGBTQ Designers You Should Know About

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4 Visual Accessibility Resources for Designers

Designs are only as successful as your user makes them out to be.

Jinkx Monsoon "The Ginger Snapped" // Tour Intro Animation

Daniel Quasar - transmit (Official Music Video)

7 Non-Binary Designers You Should Know About

7 Nonbinary Designers You Should Know About

Brands have gone to court over color trademark battles for years - check out some of the biggest color wins.

Can you own a color?

Two chocolate companies walk into a courtroom to battle over... the color purple. 

7 Female Designers You Should Know About

Houston Landing is a local nonprofit newsroom with no paywalls to provide essential journalism that empowers our communities.

Meet Houston Landing: designing the next frontier of local news

A new, nonprofit and nonpartisan news outlet for local voices.

Seven Black Designers You Should Know About

When we look at design history books, we see Eurocentric covered pages with names, photos, and pieces of work. These books ultimately set the standard in student’s minds on what “good design” looks like. The books that influence our outlook on the design world lack representation and voices from influential designers of color who played crucial parts in shaping that said design world.  It’s no secret that black designers are overlooked and under-applauded. It’s time to change that reality by learning their names, recognizing their work and teaching the new generation of designers that ‘good design’ is more expansive than what a design history textbook can hold.

7 Black Designers You Should Know

7 Native American Designers You Should Know About

Support Indigenous designers in the creative industry.

7 Asian + Asian-American Designers You Should Know About

This AAPI Heritage Month we wanted to highlight these Asian + Asian American designers. Maybe you'll find a new favorite designer.

Expand your design horizons this AAPI Heritage Month.

Movistar: Love Story

H&M Conscious: Bring it on

Propaganda Bandwagon - Old Navy Commercial

Always #LikeAGirl

Things Go Better With Coke

Full Pepsi Commercial Starring Kendal Jenner

Beats By Dre | Powerbeats Pro | Unleashed

Febreze Commercial-Josh's room

Samsung Note 9 Dongle (DEX) Commercial

He Said Cigarettes To Women Are "Torches Of Freedom"

FLEX  TAPE® Commercial

The word propaganda carries a lot of negative weight compared to the word advertising. Propaganda is associated with evil, manipulation and a dystopian society. Whereas advertising is associated with an annoying, unavoidable but scrollable, part of our day-to-day life.
One feels harmful, the other feels harmless. 

Propaganda is limited to a specific agenda or mission. Advertising builds upon that by adding in goods, services, and ideas. Many, if not all of the day-to-day ads we scroll past or walk by incorporate some level of propaganda to pursued you into buying that said good, service, or switching up how you view something.

Propaganda in Advertising

Red means stop and green means go, but what happens when you are red-green color blind?

The Traffic Light Flaw

A deep and semi-unscientific look into how designers simplify in order to create.

Why Do Designers Wear Black?

Color runs through our veins as designers but we don’t wear it on our sleeves. 

A deep-dive into the history, complexities and clarity that comes with logos.

Why Are Logos A Thing?

Let's throw it back to the very beginning of logo design.

Bill and Jo discuss inclusivity, diversity and the importance of civic action while taking a look at the League of Women Voters of Houston brand.

Offset Path: The League of Women Voters of Houston

“Offset path” is a function in design program Adobe Illustrator. It’s also the name of our design discussion series that looks at how Black Sheep rebellious brands and campaigns for social impact that are different from, well, the usual “path.” To know when Offset Path episodes are announced or to watch us live on Instagram, follow @shearcreativity. Hosts are Black Sheep’s Creative Director Jo Skillman and Senior Designer/Illustrator Bill Ferenc.

Bill and Jo talk through the process of building Houston and Harris County’s “YES! to the Census” campaign to prevent an undercount for Census 2020.

YES! to the Census

Transforming healthcare for children and their families: Doug Dietz at TEDxSanJoseCA 2012

A greater understanding of empathy in design.

The Power of Empathy in Design

Why your brand needs a purpose, a personality and a point of view to live in the real world

Branding Like You Mean It

We believe in the power of great design to build creative concepts that push nonprofit communities to the brink of action.

How to use design to activate people for good

For years I’ve been designing logos, brands, and engagement campaigns for a brand strategy and creative agency called Black Sheep. We’re called Black Sheep for all the reasons you might guess: We do things differently. We’re ahead of the curve. We break the rules. Blah, blah, blah, insert predictable design agency phrase here. 

Donating Your Work: Don’t Get Taken for a Ride

Raise your hand if you’ve ever been hit up for free (or deeply discounted) work.

Keep your hand up if you said yes to doing the free (or deeply discounted) work because it was “for a good cause.”

Drop that hand onto your face if you ended up hating everything about the experience of the free (or deeply discounted) work you ended up doing. That’s a facepalm, and it’s the correct response to a whole lot of the donated work designers and marketers end up doing.

Condensed

Did you let Valentine’s creep up on you? Were you bummed with the lack of creativity in this year’s crop of cards?

Valentine’s Printables

There’s a particular kind of project that doesn’t feel like a project.

It feels like something else entirely. Over Black Sheep’s 16 years, we’ve learned to recognize these engagements — the ones where the stakes are real, where the mission is load-bearing, where getting the story right genuinely changes what’s possible for the people an organization serves. We’ve also learned that these are the projects we want to fill our days with.

Right now, our roster is full of them. I want to talk about that — not as a highlight reel, but as a reflection of what we believe this work is for. And if you’re leading one of these organizations right now and it feels heavy or uncertain or like your story isn’t keeping pace with your mission, this is for you too.


Some projects aren’t a single scope — they’re a relationship, built over time, through the kind of trust that only comes from doing hard things together.

Houston Arts Alliance is in one of the most pivotal moments in its history. A new CEO — the first woman and person of color to lead the organization — has stepped into a role that carries both enormous expectation and extraordinary possibility. We are building alongside them from the ground up: immediate messaging and leadership transition tools, a mission and vision refresh, a public education campaign, a community engagement process and a full brand foundation. Long, layered, listening-first work. Some of our favorite kind.

Houston Parks Board is marking its 50th anniversary at the start of an exciting new chapter — bold new leadership, a visionary strategic plan and a future that has been a century in the making. We’re evolving their brand to match the scale of that moment. Being trusted when the foundation is strong and the future is wide open is its own kind of honor.

Good Reason Houston is an organization we know well — we built their original brand in 2018, and they’ve called on us at several points of strategic inflection since. This is one of those moments. The world these leaders are navigating looks almost nothing like it did seven years ago, and our work together right now is about finding language that tells their story with clarity and confidence for where things are today.

Civic Builders designs, finances and builds educational facilities in underserved communities across the country. We completed a full messaging and positioning strategy with them, and we’re now deep into their visual identity system — in genuine collaboration with their extraordinary internal team. This partnership is the kind we aspire to: the work belongs to all of us.

The Greater Houston Partnership is building an AI-powered tool to connect educators, employers and community partners in ways that expand workforce opportunity. We’re building the brand that makes it accessible and credible from day one.

Fervo Energy is redefining what clean energy looks like. We are their strategic design partner — giving visual and creative form to the complexity of what they’re building, because a breakthrough technology deserves a story told with equal craft.

The University of Nevada, Reno trusted us to direct a digital campaign for their Black Youth Mental Health Initiative — designed to reach young people at the right moment, in the right channels and keep them connected to support that can change the trajectory of their lives. This follows our branding and strategy work for their CDC-sponsored Safer Nights opioid overdose prevention campaign last year.

The Center for Civic and Tech Life is now publishing a magazine for local election officials — the people who make democracy function at the ground level. We named and developed the publication’s visual identity, because this community deserves tools that reflect the seriousness of their work.

In collaboration with January Advisors, we’re working with the League of Women Voters Houston on a set of core values and a strategic plan built for what comes next. The League has been doing this work longer than most organizations have existed. Helping them articulate where they’re headed is not something we take lightly.

Much of this work is happening in Houston — the city where Black Sheep was founded, where many of us live and where we feel the stakes of these institutions personally. When you’re a Houstonian working on Houston, it stops being a client list and starts being something else.

It takes something to make this call. The leaders we work with aren’t doing it because things are easy — they’re doing it because they’ve decided that a story that can’t carry the mission is a liability they can’t afford. That takes clarity about what’s actually at stake. It takes a willingness to look honestly at the gap between where you are and how you’re being perceived. And it takes the kind of courage that doesn’t always get named as courage — the quiet decision to invest in something foundational when there are a hundred urgent things competing for the same resources.

But the thread running through all of it — local and national — is the same: find the organizations doing the most necessary work, and make sure their story is strong enough to carry their mission forward.

If your organization is in a moment that demands more clarity, more confidence or a story that finally matches where you’re headed — we’d love to be in that room with you.

A reflection on 16 years of learning which projects are worth our days — and the mission-driven organizations we're building alongside right now.

The Work That Doesn't Feel Like Work | Black Sheep Agency

What it takes to build a story strong enough to carry a mission forward.

A reflection on the partnerships filling our roster right now — and what it takes for mission-driven organizations to build a story strong enough to carry their work forward.

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

We like to type as much as we like to listen.

We're not shy.

The Work That Doesn’t Feel Like Work

7 LGBTQ+ Designers You Should Know About