Joan Didion is a journalist and essayist whose work has appeared in Life, Esquire, The Saturday Post and The New York Times.

The Uncomfortable Topic of Grief

Joan Didion is a journalist and essayist whose work has appeared inLife, Esquire, The Saturday PostandThe New York Times. 

Condensed

As a creative agency, it’s no surprise we’re constantly trying to find new ways to be creative and mine ideas from our brains.

Creativity Daily

As a creative agency, it’s no surprise we’re constantly trying to find new ways to be creative and mine ideas from our brains. Sometimes they come freely, as if already in existence. Other times, creativity is an arduous process that feels like it may never lead anywhere.

Admittedly, I haven’t been feeling super inspired this week, so I’ll keep this brief.

Judging Imaginary People

Life can be stressful for a full-time-working, grad-school-moonlighting, Marie Kondo-style folding, suburb-commuting lady like myself.

Finding that Forward Fold

The disarming case to act right now on climate change | Greta Thunberg

There are no gray areas when it comes to survival.

In an effort to be a bit more well-versed in the ideas floating around and the concise communicating people tended to depict while speaking about them, I’d signed up to receive weekly TED Talks three weeks ago.

How Being a Geophysicist Made Me a Better Communicator

I was working as a reporter for my hometown’s paper this past summer and a super 80’s Canadian rock band was coming to town, and I was tasked with interviewing the lead singer (when I say ‘super 80’s’ I mean I remember listening to them on cassette tape with my dad).

A few months ago, I felt the need to join the rest of the modern yuppie world and find a podcast to listen to on my commute to and from work

How a podcast made me feel less alone

I eat a lot of soup for lunch when I’m at work. (Let’s face it; I’m not responsible enough for weekly meal prep.) And I’m known for eating soup.

Art, Soup and Third-Party Credibility

I eat a lot of soup for lunch when I’m at work. (Let’s face it; I’m not responsible enough for weekly meal prep.) And I’m known for eating soup. Even in the summer. From a giant soup mug that Adam warns everyone about.

You just gotta rum with it.

I’ve been reading ‘And a Bottle of Rum, A History of the New World in Ten Cocktails.’

Jan Švankmajer - BREAKFAST (FOOD 1992)

Jan Švankmajer - Lunch (Food 1992).

A look into the Grotesque with Jan Svankmajer

Czech filmmaker Jan Svankmajer has been a major influence among young animators for his strange and often grotesque short films and unusual animation and editing style.

Beautiful new words to describe obscure emotions | John Koenig

Need to express an obscure feeling? Use your words.

Juliet Capulet isn’t the only one asking “what’s in a name?” As it turns out, the Shakespearean leading lady might have been onto
something 400 years ago.

Juliet Capulet isn’t the only one asking “what’s in a name?” As it turns out, the Shakespearean leading lady might have been onto

20 Bob Ross quotes from Joy of painting - "How to be happy by Bob Ross"

If I could have a penny for every time I’ve felt overwhelmed. Work’s crazy. Life’s crazy. There’re bills and deadlines to deal with every day. Adulting is hard.

Have a Happy Little Day

But you need a breather. I need a breather. We all need a breather. A breather that’ll give us back a slice of peace and positivity in a world full of problems and pessimism, remind us that shit’s going to be just fine.

Suspiria favourite clip

Hereditary (2018) - *Creepy scene* High quality *1080p*

Halloween is Wednesday, which means we’ve had an almost full month of haunted houses, grinning jack-o-lanterns, an unwanted proliferation of candy corn and horror movies.

Horror is where the heart is

This past summer, I met my family in Junction, Texas to kayak the south fork of the Llano River.

The Disappearing Art of Iconography

Ritual vs routine: Developing habits that matter

Are you a habitual habit maker/breaker? Me too.

Unexpected: Building creativity through small rebellions

Reveling in the unexpected should be your next #lifegoal and brand strategy.

Reveling in the unexpected should be your next #lifegoal and brand strategy. Here are 5 tips to become memorable shared by our Creative Director Jo Skillman at the Creative Circles Conference 2018.

The radical act of being your authentic self

How to start a movement | Derek Sivers

The importance of being a follower in today’s leader-obsessed society

I tend to be the person who doesn’t like being the center of attention.

Reading Rainbow: Take a look. It’s now in a podcast.

Reading used to be a way to get ahead in class or learn a new thing or word.

Reading used to be a way to get ahead in class or learn a new thing or word. It was a way for me to escape, yes, but in a fun and adventurous way. Now, reading is more of an escape in a real way. My life is busy, the world around me is kind of a mess right now—I just want to forget about it sometimes.

The hidden power of smiling | Ron Gutman

At Black Sheep, we talk a lot about rebellion and activism. We’re known to enjoy protesting, wheatpasting and the occasional theft of an inanimate animal.

Smile Like Your Life Depends On It

There’s a particular kind of project that doesn’t feel like a project.

It feels like something else entirely. Over Black Sheep’s 16 years, we’ve learned to recognize these engagements — the ones where the stakes are real, where the mission is load-bearing, where getting the story right genuinely changes what’s possible for the people an organization serves. We’ve also learned that these are the projects we want to fill our days with.

Right now, our roster is full of them. I want to talk about that — not as a highlight reel, but as a reflection of what we believe this work is for. And if you’re leading one of these organizations right now and it feels heavy or uncertain or like your story isn’t keeping pace with your mission, this is for you too.


Some projects aren’t a single scope — they’re a relationship, built over time, through the kind of trust that only comes from doing hard things together.

Houston Arts Alliance is in one of the most pivotal moments in its history. A new CEO — the first woman and person of color to lead the organization — has stepped into a role that carries both enormous expectation and extraordinary possibility. We are building alongside them from the ground up: immediate messaging and leadership transition tools, a mission and vision refresh, a public education campaign, a community engagement process and a full brand foundation. Long, layered, listening-first work. Some of our favorite kind.

Houston Parks Board is marking its 50th anniversary at the start of an exciting new chapter — bold new leadership, a visionary strategic plan and a future that has been a century in the making. We’re evolving their brand to match the scale of that moment. Being trusted when the foundation is strong and the future is wide open is its own kind of honor.

Good Reason Houston is an organization we know well — we built their original brand in 2018, and they’ve called on us at several points of strategic inflection since. This is one of those moments. The world these leaders are navigating looks almost nothing like it did seven years ago, and our work together right now is about finding language that tells their story with clarity and confidence for where things are today.

Civic Builders finances and develops school facilities across the country, making excellent schools possible in communities where the need is greatest. We completed a full messaging and positioning strategy with them, and we’re now deep into their visual identity system — in genuine collaboration with their extraordinary internal team. This partnership is the kind we aspire to: the work belongs to all of us.

The Greater Houston Partnership is building an AI-powered tool to connect educators, employers and community partners in ways that expand workforce opportunity. We’re building the brand that makes it accessible and credible from day one.

Fervo Energy is redefining what clean energy looks like. We are their strategic design agency — giving visual and creative form to the complexity of what they’re building, because a breakthrough technology deserves a story told with equal craft.

The University of Nevada, Reno trusted us to direct a digital campaign for their Black Youth Mental Health Initiative — designed to reach young people at the right moment, in the right channels and keep them connected to support that can change the trajectory of their lives. This follows our branding and strategy work for their CDC-sponsored Safer Nights opioid overdose prevention campaign last year.

The Center for Civic and Tech Life is now publishing a magazine for local election officials — the people who make democracy function at the ground level. We named and developed the publication’s visual identity, because this community deserves tools that reflect the seriousness of their work.

In collaboration with January Advisors, we’re working with the League of Women Voters Houston on a set of core values and a strategic plan built for what comes next. The League has been doing this work longer than most organizations have existed. Helping them articulate where they’re headed is not something we take lightly.

Much of this work is happening in Houston — the city where Black Sheep was founded, where many of us live and where we feel the stakes of these institutions personally. When you’re a Houstonian working on Houston, it stops being a client list and starts being something else.

It takes something to make this call. The leaders we work with aren’t doing it because things are easy — they’re doing it because they’ve decided that a story that can’t carry the mission is a liability they can’t afford. That takes clarity about what’s actually at stake. It takes a willingness to look honestly at the gap between where you are and how you’re being perceived. And it takes the kind of courage that doesn’t always get named as courage — the quiet decision to invest in something foundational when there are a hundred urgent things competing for the same resources.

But the thread running through all of it — local and national — is the same: find the organizations doing the most necessary work, and make sure their story is strong enough to carry their mission forward.

If your organization is in a moment that demands more clarity, more confidence or a story that finally matches where you’re headed — we’d love to be in that room with you.

A reflection on 16 years of learning which projects are worth our days — and the mission-driven organizations we're building alongside right now.

The Work That Doesn't Feel Like Work | Black Sheep Agency

What it takes to build a story strong enough to carry a mission forward.

Regular

A reflection on the partnerships filling our roster right now — and what it takes for mission-driven organizations to build a story strong enough to carry their work forward.

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

We like to type as much as we like to listen.

We're not shy.

The Work That Doesn’t Feel Like Work