The Divine Nine | The Daily Social Distancing Show

Black Excellence: A Short History of Black Sororities and Fraternities

The Divine 9 (D9) is a collective of Black Greek-lettered sororities and fraternities that, for decades, have been uplifting and amplifying black voices at American universities. Our Community Organizer, Torey, witnessed first-hand the black excellence these organizations promote.

The Divine Nine (D9) is the example Black collective.

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Billie Holiday - "Strange Fruit" Live 1959 [Reelin' In The Years Archives]

Kendrick Lamar - Alright

Les Amazones d'Afrique chantent "I Play The Kora"

In the United States, protest music dates back to the 18th century and the American Revolutionary War. During the 19th century, songs were expressions of protest against topics such as poverty, the Civil War, and slavery with African-American spirituals like “Oh, Freedom” defining this time.

A short history of protest music

My knees gettin' weak and my gun might blow

-Pre-chorus from Kendrick Lamar’s "Alright"

Murals. Drawings. Paintings. Following George Floyd’s death in 2020, the world saw him globally immortalized by countless artists who created works dedicated to his memory, and pleading for his killers to be brought to justice. George Floyd has become an icon, both in a personal and artistic sense.

A Short History of American Protest Art

As long as America has existed, art has been used in all forms to challenge the status-quo.

2020 has kept us plugged in all year, scrolling through news feeds, texts, emails, you name it. So to celebrate the passing of 2020, we thought we’d share a playlist of the tunes that got us through this SPECTACULAR year.

2020: At Least the Music Was Good

This is a rally cry. A shout into the digital universe. A signal for the restless who cannot stop.

Calling All Digital Misfits

This is a rally cry. A shout into the digital universe. A signal for the restless who cannot stop exploring, experimenting, testing and trying to break the rules. An invitation to those creative bandits who want to surprise the world with new ideas and even newer ways of delivering them.  

In the Key of Ecosystems

Let’s take our Sundays and use them as the reset buttons they were meant to be.

Sundays and Silver Linings

Vote Every Day Campaign Video

B Before C: A designer's insight on purpose-driven companies

We support Houston women: a map to March On all year long 

The rush and feeling of community empowerment from walking with Houston Women March On* is still going strong in our office.

We support Houston women: a map to March On all year long

Condensed

Black Sheep’s interview with Minal Patel Davis, Special Advisor to the Houston Mayor's Office on Human Trafficking

A Hidden Crime

We’re hiring for a Concierge/Task Master/Office Parent/General Getter of Things Done. And, hey, you can even help us pick your title.

Are you the match we're missing?

We are no longer accepting applications, but want to stay connected! Sign up for our newsletter or send us a note to be the first to know when we're hiring. 

Are you the match we're missing? (CLOSED)

A Decade of Discourse: Our Best Blogs from the First 10 Years

A list of our top 10 best blogs over the last decade.

Everyone loves to count backwards from 10. The growing volume of the crowd. The anticipation. The promise of something unmissable at the end. And whether it’s a rocket launch or the clock ticking its way into a new year, hitting zero is always exhilarating.

Hello, World. Here are our newest Black Sheep.

Hey there. These are our newest Black Sheep.

The Black Sheep Agency Manifesto

The Change You Can Make with 10

Happy National Book Lovers Day. From, The Flock.

Today, The Flock is celebrating National Book Lovers Day.

At Black Sheep, activating people around things that matter looks different every day.

Make America Dinner Again

At Black Sheep, activating people around things that matter looks different every day. Sometimes we’re rallying big crowds for an event. Sometimes we’re championing our clients’ causes by counting impressions and reach. Lately, we’re sitting down for dinner with a few strangers in our space to talk politics.

If the idea of inviting a bunch of people you don’t know to dinner and immediately bringing up the last election sounds like a twisted nightmare to you, there are a couple of ladies you should meet.

In 2017, following a heated presidential election (you know the one), two women created Make America Dinner Again (MADA), exploring the idea that dinner and thoughtful conversation could bring people together… again.

No lip, all heart: We are an Inc. Best Workplace 2019

The only way to truly be the best at what you do is to know that being “the best” isn’t static. It’s a measure that rises and falls.

Leading the conversation about women’s health starts with you—the new Digital and Social Media Strategist for Own Every Piece at the UTHealth School of Public Health.

WORK: Social Media Strategist Needed

The Miami Vice AJ1. An MTO handcrafted with white and pink crocodile leather as well as turquoise and black python. Lined with Japanese plonge leather liner.  Inspired by the vibrancy of Miami.

@levis x @jumpman23 IV . I’ll be dropping these somewhere in Paris . You find em you keep em . Stay tuned ✌🏽

We live in a high culture of customization—our diets, hair color, movie recommendations, travel experiences.

Customize this

We’re hiring for an Administrative Concierge/Jack of All Trades/Task Master/Office Mom/General Getter of Things Done. And, hey, you can even help us pick your title.

Are you the match we’re missing?

For years, the advice to every nonprofit was some version of "be more like a brand." Post more. Sound more polished. Chase the same tricks beverage and mattress companies use to win attention. But that advice is going out of date fast. 

Here's the good news buried in the shift: being human, being rooted in a real community, telling the truth about the work you do - these used to just be things nonprofits talked about. Now they're becoming part of how the algorithm decides who gets seen.

Let’s be real, the social media feed you're posting into isn't the feed you learned on. There are three changes to pay attention to here:

You are no longer broadcasting to your followers. You're being matched to people by interest, whether they follow you or not. According to Meta, only 17% of time on Facebook and 7% on Instagram goes to content from friends and family. The rest is strangers' content, served by an algorithm reading for interest, not relationship. This means that follower count matters less than it used to; what your organization is actually about matters way more.

For a decade, the game was capturing eyeballs at any cost, but that game is almost out of runway. This new reality rewards the meaning people seek out, instead of the noise people scroll past. A nonprofit was never going to out-shout a beverage brand for attention, and it doesn't have to start now.

Bots now account for more than half of all web traffic, the first time automated activity has outpaced human activity online. Add the flood of low-effort AI content built to trigger a reaction, and feeds get louder, faker, and angrier by the month. Outrage travels, so platforms keep rewarding it, regardless of whether it's true.

Platforms are starting to notice the same AI slop we are, and they're building against it. As feeds fill with machine-made content, audiences and the platforms chasing those audiences are turning toward visible effort, texture and even imperfection. 

Authenticity is starting to get measured less as a brand value and more as "proof of process": can people actually see the work behind the thing? Instagram has begun actively suppressing reposted and aggregated content for exactly this reason. Original, human, made-for-the-platform work is now structurally advantaged, not just ethically preferable.

The appetite for this is showing up in surprising places too. Myspace's owners are reportedly plotting a relaunch, betting that algorithm fatigue is real enough that people will pay attention to a platform explicitly selling itself as an escape from optimized feeds.

Brands without a real story are feeling the squeeze from the other direction. Even insurance companies and mattress brands, categories built on being interchangeable, are now scrambling to act like media companies just to stay visible, hiring writers and building personalities where there used to be none. But your nonprofit isn't scrambling for any of that. The real stories, real people and real process you already have aren't a compliance requirement anymore. They're the raw material every faceless brand is spending real money trying to fake.

You're the expert. Make sure AI knows it.

The same shift is happening in search. More than half of Google queries now return an AI-generated answer before a person ever clicks a website. Being the credible, well-documented source those answers get built from is starting to matter as much as being the thing someone finds by scrolling. Same principle, different doorway: substance and legitimacy are becoming the input, not just the output.

No one knows your mission, your people, and your work better than you do. When someone asks an AI assistant how to get involved in your cause, that answer should be built from what you've actually published, not a stranger's guess or a five-year-old blog post. Making sure your own documentation is the source AI pulls from isn't just a search tactic. It's how you keep your story accurate and keep your work moving forward, instead of watching it get flattened into someone else's summary.

What this actually means for your nonprofit online

Here's the part that should feel like relief: none of this asks you to get louder, weirder or more "on brand." It asks you to do less pretending and more proving. Show the work. Show the people. Let the algorithm find you doing the thing you're actually good at, instead of trying to out-shout accounts that were never your competition to begin with or hoping to be stumbled upon via hashtag soup.

The real question is whether what you post could hold up to a stranger asking, "how do I know this is real?" That's a content question, a design question and a strategy question all at once, and it's the kind of work that's easy to know you need and hard to carve out time for.

That's the work we do at Black Sheep Agency. We help mission-driven organizations turn what's already true about them- the real stories, the real people, the real process- into content and strategy built for a moment when that's exactly what gets rewarded.

Why Nonprofits Might Finally Win the Algorithm

The algorithm now rewards real stories and community over polish and AI content. See why nonprofits are positioned to win the shift and what to do next.

The algorithm stopped rewarding polish and started rewarding (human) proof

The algorithm now rewards real stories and community over polish and AI content. See why nonprofits are positioned to win the shift, and what to do next.

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

We like to type as much as we like to listen.

We're not shy.

Why Nonprofits Might Finally Win the Algorithm

Black Excellence: A Short History of Black Sororities and Fraternities

A Short History of Protest Music

A Short History of American Protest Art

2020: At Least the Music Was Good

Calling All Digital Misfits

In the Key of Ecosystems

Sundays and Silver Linings

B Before C: A designer's insight on purpose-driven companies

We support Houston women: a map to March On all year long

A Hidden Crime

Are you the match we're missing? (CLOSED)

A Decade of Discourse: Our Best Blogs from the First 10 Years

Hello, World. Here are our newest Black Sheep.

The Change You Can Make with 10

Happy National Book Lovers Day. From, The Flock.

Make America Dinner Again

No lip, all heart: We are an Inc. Best Workplace 2019

WORK: Social Media Strategist Needed

Customize this

Are you the match we’re missing?