Rewriting the Rebel’s Manifesto: 13 New Rules for Business 

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Blank Slate, Full Plate: Happy Thanksgiving from The Black Sheep Agency!

Happy Thanksgiving from The Black Sheep Agency!

Who’s the Trillest of Them All? Community Relations Lessons from Houston In Concert Against Hate

Businesses come out to support each other

Community Relations Lessons from Houston In Concert Against Hate

Give Your All: A Christmas Care-All for Houston’s Future

Ways local organizations can give back for the holidays

Click It or Stick It — Why Every #houvote Counts

Black Sheep interview with Artist Veronica Triplett

Blank Slate: Featuring Veronica Triplett

A Christmas Care-all: Past, Presents and Future

How businesses can give during the holiday season

Outgrowing Your Inner Black Sheep: A Tragedy of Adulthood

Make New Friends, but Keep the Old: How to maintain your network

How to maintain your network and keep your old ones

Building and Maintaining Connections

Blank Slate: Featuring Katy Holton

Baby, Come Back to Me: It’s Time to Get Back to Books

The importance of devoting time to reading

It’s Time to Get Back to Books

Dream, then DO: How to achieve when you face adversity

Using your dream to propel yourself to action

Copy Cat: Writing for Collaborative Storytelling

Ways brands can collaborate with other creatives

Wait, wait, TELL ME: Marketing for the Attention Deficit

Ways marketers can grab attention of customers

Marketing for the Attention Deficit

Black and White

20/20 Brand Vision: Why You Should Care About Caring

An unexpected brand experience with Warby Parker and how we all can learn from it.

How Daft Punk Got Lucky: PR Lessons from Electronic Music’s Dynamic Duo

Marketing lessons learned from the success of Daft Punk

Sold Out: Lessons from Free Press Summer Fest

Lessons from Free Press Summer Fest

Hell Yeah, Houston! — A city that keeps us inspired.

Say It or Spray It

The world is loud with urgency, and it’s easy to feel stretched thin by everything demanding our attention. We get it. That’s why we’re channeling our energy, creativity and care into a focused set of Social Impact Areas—issues that move us and guide the work we do every day.

These are the issues that stir us up and move us forward—areas where we’re choosing to go deeper instead of trying to do it all at once. They give shape to our research, creative work and client collaborations, helping us stay grounded in what matters most.

For 2025, we’re digging in on three core impact area themes: 

We believe joy is fuel for change. It connects us, uplifts us and reminds us what we’re fighting for. From LGBTQ+ rights to building more inclusive workplaces, we’re elevating the moments that make us feel seen, celebrated and free.

Everyone deserves to feel safe. But right now, too many people don’t. We’re examining the systems that shape that reality—from reproductive rights to housing, climate, and community violence—and working toward a world where peace, dignity, and protection are the norm.

Young people aren’t just the future—they’re leading right now. We’re showing up to support their vision, amplify their voices and make sure the next generation has the tools, mental health support and community power to dream big and drive change.

These themes aren’t limits—they’re launchpads. Inside each one lives a network of vital, interconnected issues: from LGBTQ+ rights and work culture to gun safety, reproductive healthcare, mental health and climate justice. We’ll be writing, building, reflecting and co-creating throughout the year, and we’d love to have you in the mix.

Want to follow along, get inspired or share your work with us? Sign up for updates here.

Progress takes all of us. By learning, building and taking action together, we can push for a future that’s more just, joyful and secure.

So much needs fixing. Where do we even start?

Finding Focus in a Noisy World: Our Social Impact Areas

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How do you stay focused when everything feels urgent? We’re grounding our work in three Social Impact Areas to explore the issues that matter most and move with more purpose in 2025.

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

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